This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Follow Hook


Follow Hook is a CRM all about people.

No sales predictions or tracking quotes. Follow Hook is designed to automate communications with potential and existing customers. It’s ideal for direct sales, network marketing and other people-based companies focused on fostering loyal customers vs tracking revenue.

Organize your people with groups & tags. Link Contact Form 7 forms to your CRM. Sync Follow Hook groups with Mailchimp. Add custom fields and more!


  • Add custom fields to support your niche customer base
  • Organize contacts with Groups & Tags
  • Sync Follow Hook Groups with Mailchimp
  • Create to-do items and assign them to team members
  • Record customer history
  • View upcoming to-do items or be notified via email
  • Easily integrate with Contact Form 7 (CF7) forms
  • Assign Contact Form 7 forms to specific groups for opt-in automation
  • GDPR tools included for automated compliance for common tasks


The Follow Hook Pro add-on provides these incredible tools:

  • Follow Hook Campaigns for sophisticated automation
  • ConvertKit Sync which syncs Follow Hook Groups with ConvertKit Tags
  • Mailchimp Sync is included in Follow Hook Free
  • Project Broadcast Sync for text marketing automation
  • CSV Export of people
  • Access to our private support forum!
  • Access to Follow Hook University for online training

Read more: Follow Hook Features


Follow Hook was built by us from the ground up. We needed a lightweight, powerful and relationship focused CRM for WordPress.

The Follow Hook CRM is designed with lean code vs the inefficient inclusion of large PHP functions to only perform small tasks. We only add features which make sense for nurturing relationships with people. No bloat. If you’re after lean and powerful email marketing, text marketing and CRM functions under one hood, you’ve found the right plugin!

You’ll be delighted at the lean, featured-packed addition Follow Hook CRM adds to your website and your customer strategy!


  • Follow Hook Dashboard
  • Edit Person
  • Add and Edit Groups
  • Add New Touchpoint
  • Assign Contact 7 Form Fields
  • Add Custom Fields
  • Enter Mailchimp API & Audience


Installing Follow Hook is easy!

  1. First you must update the PRO version of FollowHook if you use that, otherwise continue to step 2.
  2. From the WordPress dashboard navigate to Plugins > Add New.
  3. Click ‘Upload’ and then “Choose File.”
  4. Select the Follow Hook zipped file you downloaded.
  5. After upload, click ‘Activate.’

For general CRM documentation, please visit Follow Hook University.


Is Follow Hook really free?

Absolutely. Follow Hook is a fully functional CRM that allows you to manually enter leads, auto enter them via opt-in forms, create custom fields, organize people via groups, and create touchpoints for easy reminders!

What About GDPR?

Great question! We have GDPR tools built in so you can record the legal reason for contact entry (this is automated with opt-in forms), and also create pages on your site to allow people to manage their communication preferences, which is also a requirement of GDPR law.

Is the Pro Add-On Pricey?

No. It’s crazy cheap! We defy the norm with our single pro add-on. For a single price you receive all pro features vs the pay-for-each-extension method which ends up costing a ton of money. Read more about Follow Hook Pro and take your contact management to the next level!

Does Follow Hook Offer Email Automation?

The pro add-on includes email marketing automation via syncing with ConvertKit or Mailchimp! We also have Constant Contact and extended internal email support on the roadmap.

Can I Do Text Marketing?

With the pro add-on you can sync with Project Broadcast, one of the most user-friendly, affordable and supported text marketing platforms in existence! We’re excited to be the FIRST WordPress plugin to sync with Project Broadcast.

Do You Offer Support?

We offer basic documentation for Follow Hook Free. With the pro add-on we offer support in our private support forum, along with online training at Follow Hook University.


ديسومبر 10, 2019 1 reply
Follow Hook allows me to keep track of every potential client that requests information through my site. I can automatically connect with my text provider and get them plugged in to content right away. You will also not find better customer service with people that truly care you and what you need. My business is all about creating and maintaining relationships with my clients and Follow Hook will be one of the tools I use for that from now on!
ديسومبر 3, 2019 1 reply
I’m a little biased because my husband designed this CRM. But why do I love it? It allows me to tie any of the CF7 opt-in forms on my site to specific groups. My website has a lot going on, and people opt-in for a variety of reasons. Now there’s no losing track of emails, or wondering why someone is in my CRM. With Follow Hook I simply click on the group tied to the opt-in form and know exactly who’s who. So perfect!
نوفمبر 18, 2019
Theater Eleven Pictures is an indie film company and we’re using Follow Hook on our upcoming feature film website (Paradise Strikes) and our main production company site. It’s solid, uncluttered and the pro version allows sync with ConvertKit with is insane. We don’t need the crap other CRMs load in. We just needed a way to gather data on people and communicate with them via email and text marketing. You have to get the pro copy for automation, but it doesn’t cost much. Cool! Thanks for the sweet plugin.
October 14, 2019 1 reply
I needed an uncomplicated CRM that would allow my customers to capture opt-in data from their sites. Follow Hook does this beautifully. Plus I can setup custom fields and map opt-in data to them, along with auto grouping at opt-in. All in the free version! Thank you!
October 11, 2019 1 reply
Follow Hook delivers an organized snapshot of every potential customer that connects with us through our website. It’s created a better workflow for our sales team and efficiently helps us prioritize a quick response. I like that I can get support from the creators of the plugin, and that they’re on top of fixes and enhancements. If your goal for a CRM is nurturing customer relationships, I’d recommend checking this one out.
Read all 5 reviews

Contributors & Developers

“Follow Hook” is open source software. The following people have contributed to this plugin.


Translate “Follow Hook” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


  • Version 1.0.0 is the first version developed as the free version of Follow Hook to be released free of charge on
  • Version 1.1.0 has all of the bugs found to-date fixed.
  • Version 1.2.0 converted Follow Hook Tags into Follow Hook Groups
  • Version 1.3.0 fixes a hard-coded URL by replacing it with it’s dynamic counter-part.
  • Version 1.4.0 includes code that works in tandem with V1.4.1 of the Pro add-on.
  • Version 1.5.0 includes fix for Contact Form 7 submissions.
  • Version 1.6.0 added sort features for locating contacts based on group.
  • Version 1.7.0 added tags.
  • Version 2.0.0 small tweaks.
  • Version 2.2.1 added ability to sort by tag.
  • Version 2.2.2 major overhaul of admin interface.
  • Version 2.2.4 misc bug fixes.
  • Version 3.0.0 Major new release that now includes MailChimp without having to use PRO.
  • Version 3.0.1 Minor fixes including readme update…