Description
Production-grade attribution and analytics plugin for Elementor Forms and WooCommerce with advanced customer journey tracking and reporting.
Tracks first-touch and last-touch attribution across the customer journey, captures Elementor leads, enriches WooCommerce orders, records WooCommerce shopping events, and provides analytics dashboards with CSV export.
Features:
* Elementor lead attribution with complete conversion snapshots
* WooCommerce order attribution
* WooCommerce Analytics Dashboard
* Executive Dashboard with KPIs
* Orders Analytics
* Cart Events tracking
* Product Performance reports
* Funnel Analytics
* Campaign Performance reports
* First-touch and Last-touch attribution
* Session tracking with visit count
* Attribution confidence classification
* UTM cookie persistence and server-side fallback
* Advanced Leads Dashboard with filters, sorting, custom columns and CSV export
* Manually correct a lead’s contact details and UTM values, individually or in bulk across multiple leads at once
* Historical Attribution Repair — rebuild “untracked” records whose original landing page already contains attribution parameters
* Landing Page Optimization Report with canonical Source/Medium grouping, full column sorting, period-over-period comparisons, Top Insights, Top Rankings, Paid vs Organic breakdown, and a simple Report Notes field
* Read-only Reporting REST API for connecting external reporting, analytics, and business intelligence platforms
* Separate WooCommerce analytics database optimized for reporting
* Plugin-wide canonical Meta (Facebook/Instagram) normalization shown consistently across every report, dashboard, and export, with a Debug Layer to inspect the original captured value when needed
* Fully backward compatible with legacy cookies, options and meta keys
Screenshots
Installation
- Upload the plugin ZIP in WordPress admin or copy the plugin folder to /wp-content/plugins/.
- Activate the plugin.
- Configure settings from the plugin admin screen.
Contributors & Developers
“Shulman UTM Attribution for Elementor” is open source software. The following people have contributed to this plugin.
Contributors
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Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
Note: this section is kept trimmed to recent versions to stay under WordPress.org’s 5000-character
changelog limit. The complete version history is preserved in docs/CHANGELOG-ARCHIVE.md.
1.27.1
- Fixed: the Leads dashboard’s summary cards (Attribution Rate, Top Source, Key Insights, Top Source/Medium/Campaign) always showed all-time totals, even when the table below was filtered to a specific date range. The summary now reflects the exact same date filter as the table.
1.27.0
- Added: Source/Medium/Campaign filters on the WooCommerce Funnel, Campaign Performance, Cart Events, and Orders — Attribution screens are now select-from-list dropdowns (populated from your own tracked data) instead of free-text fields, so filtering no longer requires knowing the exact spelling of a value.
- Docs: clarified in the Reporting API documentation that a SUMIT donation’s
last_touch.mediumcan be a genuine empty string when a real source is known but no medium was ever provided — this is expected, not an error, for donation links that only include a source parameter.
1.26.1 and earlier
- See docs/CHANGELOG-ARCHIVE.md for the complete history, including a Plugin Check SQL-interpolation annotation fix (1.26.1), the WooCommerce Analytics purchase/revenue consistency overhaul and Total Users metric (1.26.0), and everything before that.
1.25.1
- Fixed: the Reporting API’s “Generate/Regenerate Credentials” one-time password reveal could silently fail to display on sites using a persistent external object cache (Redis/Memcached/etc.) — the reveal is now stored reliably regardless of object-cache setup, with the same single-use, 5-minute-lifetime guarantee as before.
- Fixed: the settings page could misleadingly suggest enabling HTTPS when WordPress Application Passwords were actually disabled by a security plugin (e.g. Wordfence) — the Configuration Checklist and status messages now distinguish HTTPS/support issues from availability being disabled by a plugin or policy, and name the responsible plugin when it can be reliably identified.
- Hardened: the Generate/Regenerate button now disables itself immediately on click to prevent accidental double-submission.
1.25.0 and earlier
- See docs/CHANGELOG-ARCHIVE.md for the complete history, including the Google Shopping canonicalization and Purchases Attribution Summary (1.25.0), the SUMIT donations bridge and Settings-page section-isolation fix (1.24.0), the new order-level GET /orders endpoint and WooCommerce campaign_id capture (1.23.0), the GET /leads fatal-error fix (1.22.2), the canonical Google click-ID precedence revision (1.22.1), and everything before that.